Complex ideas, clearly written
Stet is a copywriting agency helping B2B and professional services firms turn expertise into content that works.
Your experts know their stuff. Getting it on the page is another matter.
You’re busy running marketing campaigns. You need content that’s credible, on-message and ready to go. Your experts have the insight, but not the time. And copywriting isn’t always their strength.
That’s where we come in.
We’re a professional services and B2B copywriting agency helping expert-led businesses turn complex ideas into content that works. We write about tax, law, M&A, financial services, energy, sustainability, technology, insurance, workforce, consultancy, consumer markets and more — for some of the world's most demanding audiences.
What we do
Content support
Experienced copywriting resource for busy in-house teams. We slot in quickly and deliver to brief – without any handholding.
Thought leadership
Authoritative whitepapers, reports, blogs and articles that put your firm’s thinking in front of the right people – and drive conversations.
Web content
Clear, compelling copy that explains what you do and why it matters – so prospects feel confident getting in touch.
Trusted by industry leaders
Stet has created compelling content for some of the world's top brands, including:
✔ Big 4 accounting firms: KPMG, EY, Deloitte, PwC
✔ Global law firms: Linklaters, Baker McKenzie, DLA Piper
✔ Tech and IT: Microsoft, IBM, HP, Accenture
✔ Financial services: HSBC, The World Bank, RSA
✔ Public sector and utilities: BIS, BT, EDF, Centrica
✔ Consumer: EDF, Compare the Market, Yahoo!
Stet's ability to quickly understand the audience and business needs meant they consistently delivered copy that was thoughtful, effective and aligned with project goals – whether tackling complex subjects, or shaping messaging from the ground up.
Anne Mead, Senior Content Specialist, EDF
Read our latest insight articles
B2B thought leadership: what separates the best from the rest?
Nearly three quarters of business decision-makers agree that poor-quality content can actively damage the reputation of a firm. Yet only 15% describe the overall quality of thought leadership as ‘very good’ or ‘excellent’.
Discover five key ingredients to great professional services writing
How to write accessible professional services content
One in four people in the UK reports having a disability. That means accessible writing isn’t a niche requirement, or a box to tick. It needs to be part of your writing toolkit from the start, alongside good grammar and a confident voice.
Why accessible writing matters – and why professional services businesses should care
Some of the most useful writing lessons we’ve learned didn't come from journalism or copywriting. They came from embedding accessibility standards into customer web and app journeys for EDF Energy.
What is good copywriting? Getting the basics right
There are three simple principles at the heart of all good writing - whether you’re creating professional services copy, B2B content or UX customer journeys: it’s clear., concise and compelling.
Get in touch
Too many ideas, but not enough time? Tell us what you're working on — we're here to help.