Fiona started out in journalism in 2001. She learnt her trade in local newspapers, before going on to senior positions at leading trade journals such as The Grocer and The Publican’s Morning Advertiser. She has also served as a front-page editor for Yahoo!, one of the UK’s most visited websites.

As a copywriter, Fiona has worked for a wide range of B2B, consumer and public sector clients. She has produced white papers, newsletters, email and direct mail campaigns, websites, corporate brochures, advertorials, magazine features, leaflets, posters, show guides, press releases and annual reports.

Her writing has been shortlisted for several major awards, including a European Excellence Award, as well as Feature Writer and News Writer of the Year at the Professional Publishers Association Business Food and Drink Awards.

“Fiona has an excellent way with words and real clarity of thinking – making complex business ideas both simple and compelling reading.”

“I’ve hired Daryl three times: twice as a senior PR consultant and now as a copywriter. I’m consistently impressed with his copywriting, ability to handle complex ideas and talent to come up with a good pun!”

Claire Mason, managing director, Man Bites Dog


Daryl combines a deep understanding of business with finely honed writing skills, a passion for grammar and style and a keen eye for a play on words.

He developed his copywriting abilities at B2B PR agencies including Man Bites Dog, the UK’s most award-winning business-to-business public relations consultancy. As account director, he produced thought leadership content, opinion articles and press releases for prestigious organisations such as the World Bank, BT, KPMG, Capita and Yell.

In his career as a copywriter, Daryl has written for global organisations such as PWC, Cap Gemini, insurance giant RSA and the European Union; and household name brands including LinkedIn, the Open University and He also ghost-wrote the bestselling business book, Leadership 2030, which was published in 2013.

Stet: 'let it stand', proofreading instruction to leave copy as written.